Have you ever wondered how you can go about persuading someone to act a certain way?
Today’s guest is BJ Fogg. BJ directs research and design at Stanford’s Persuasive Technology Lab where he focuses on creating systems to change human behavior.
I am going to talk with BJ about how you can use the findings from his research to change the behavior of your employees, customers, friends and family.
Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, his work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes. Fortune Magazine selected him as one of the “10 New Gurus You Should Know”.
BJ created a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. His upcoming book is entitled The Psychology of Facebook.
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