Business Modeling 101 With Alexander Osterwalder

If you are like me, you are probably wondering….
• What the heck is a business model?
• Why does it matter?
• How do I create one?

In this episode, we will tackle these questions and more with today’s guest, Alexander Osterwalder.

Alexander is the successful author of “Business Model Generation”, speaker and advisor with a focus on, you guessed it, business model innovation.

On this episode, Alexander is going to share with us the effect that crafting and testing your business model can have on your organization and outline the steps you need to get started.

Questions Asked

• What a business model is?
• Why should we create a business model?
• Why should my viewers listen to you?
• What types of organizations are creating business models??
• How does business model generation play into what Eric Ries is building with the lean startup movement and Steve Blank’s customer development process?
• How do we start building a business model?

Relevant Links

Alexander’s book Business Model Generation

About Alexander

Business Model Generation Author HeadshotDr. Alexander Osterwalder works as an independent author, speaker and advisor with a particular focus on business model innovation, strategic management and management innovation. He regularly performs keynote speeches and workshops on the topic of business model innovation in companies, in business schools and at conferences around the world.

Connect With Alexander!/AlexOsterwalder

  • book
  • How To Raise Money For Your Startup

    Even If You Don't Live In Silicon Valley

Raising money is one of the toughest tasks you will have to face as an entrepreneur. This course will take you step-by-step through the fundraising process.

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  3. Futurebooks | July 4, 2012 at 7:48 am

    Great stuff Alexander. We used ‘trickle marketing’ to launch or company in Singapore. We tried out different combinations of marketing using small pockets of cash, until we crack a winning formula.

    Find the signature that best identifies a super user on your website. Track their optimal path through your website. Build content around this path, functions, value and viral elements. Do this before you begin committing large ad dollars. You want to spend the least amount to learn what works and what doesn’t.


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About William Griggs


William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.

In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.

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