UX Crash Course For Founders w/ Navin Prasad of Netflix

On this episode of Startup Slingshot Radio I sit down with Navin Prasad. Navin is the Lead Product Design at Netflix. In our time together, we tackle UX in hopes of sharing what you need to know to build quality products. To do this, we cover UX foundation, user research, structure, documentation, and design patterns. Enjoy!

Have comments, questions, ideas, or feedback? I want to hear it. Tweet me at william_griggs.



  • UX Foundation & Process
    • Describe what the UX Field encompasses and how it relates to other disciplines
    • Identify the different roles within UX and the responsibilities of each
    • Outline the stages of a traditional design process compared to newer processes (lean, agile, etc.)
    • Identify the different stages of the design process and the deliverables for each
  • User Research & Strategy
    • Review design research methods
    • Talk about creating personas to define users
    • Identify benefits and challenges of using personas
    • Identify and explore User Centered Design techniques
    • Discuss how to transition from research to solutions
  • Documentation/Communication
    • Discuss the practice of sketching in order to illustrate and communicate the elements and structure of user interfaces
    • Articulate the value of wireframe documents, what they represent, and when they are useful
    • Go over best practices for wireframing
    • Identify and describe tools for wireframing, prototyping, advanced drawing, and creating clickable drawings
    • Understand the difference between wireframes and prototypes
    • Understand the different types of prototypes (paper, low-fidelity, high-fidelity) and the purposes of each type
    • Prototyping
    • Tools
    • What else?
  • Design Patterns
    • Define and describe the principles that drive a strong user experience
      • Example in action
    • Identify the components of forms, recognize their function, and how to use them effectively
    • Review and evaluate examples of forms, including sign ups, lead generation, purchases, and surveys
    • Design a form that provides a strong user experience


Navin Prasad’s Bio

navin_prasad_potraitLead Product Designer at Netflix where I’m currently focused on the Netflix website and social features
– Previously led the UI/product design for all Netflix mobile apps including iPad and iPhone
– Graduated Computer Science from University of Illinois at Urbana-Champaign help startups by giving feedback on their product’s design or acquisition pages, giving advice on how to make tradeoffs in their user experience, and brainstorming with them on their larger design vision and strategy.


Connect With Navin

  • Proven Founders Reveal How You Can Raise Money For Your Startup



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About William Griggs

William Griggs

William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.

In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.

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