Looking for media coverage for your business?
Check out this episode with Neely Burks, Founder and President of SourceYourCity, to find out what her startup company has to offer Nashville’s community of reporters, PR professionals, and other industry experts.
In this episode you will learn:
– What SourceYourCity is
– Where the idea for SourceYourCity came from
– How SourceYourCity works
– Why you should join SourceYourCity
– Lessons Neely has learned launching her business and creating a marketplace
About Neely Burks:
A graduate in PR from the University of Tennessee, Neely began her career at the Nashville Area Chamber of Commerce as a communications and public relations coordinator. While at the Chamber, she managed media relations, fielding source requests from both local and national press—an experience that laid the foundation for an idea that would eventually become SourceYourCity.
Neely joined Nashville-based agency, KVBPR, in 2008 where she managed media relations efforts for First Tennessee, Smith Seckman Reid, SSRCx, Stites & Harbison, LandDesign and The Blakeford. Here, she further honed her media relations skill-set as she worked to garner news clips for clients in local, regional and in some cases, national markets.
Through this experience she became familiar with various technology-based services that broker source exchanges between journalist and PR professionals. While effective, because most popular options like Help A Reporter Out (HARO) and ProfNet are national in scope, they cater largely to national press. However, the demand for sources also occurs on a local level.
In-between this market lag, SourceYourCity was born. Founded in August of 2010, SourceYourCity connects local reporters with local experts to enhance the quality of local news.
Connect with SourceYourCity: