How To Market Your Way Onto The Inc. 500 List With Rick Wittenbraker of YETI Coolers

Today’s guest is Rick Wittenbraker. Rick is the VP of Marketing at YETI Coolers, an Austin-based company that was recently listed on Inc.’s list of fastest growing companies.

In this episode, I am going to talk with Rick about the approach, strategies and tools he uses to brand and market YETI in an effort to equip you with the knowledge you need to succeed.


About Rick

Rick Wittenbraker of YETI CoolersRick Wittenbraker is the VP of Marketing for YETI Coolers, maker of ultra-durable, super-insulated premium coolers for serious outdoor enthusiasts. YETI Coolers are wildly stronger, keep ice longer and are certified grizzly bear proof. He has helped YETI Coolers achieve rapid growth and a loyal customer following dubbed the “YETI Nation”. He is also co-founder of The SEAM, Society for the Encouragement of Authentic Marketing, and Stage One Capital, an early-stage venture capital firm focused on online brands and technologies.

Connect With Rick!/WittRick!/yeticoolers!/stage1capital

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About William Griggs

William Griggs

William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.

In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.

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