How To Brand and Market Your Food Truck with Beth Colla of The Lake Street Creamery

How do you brand and market your food truck so that it stands out from the crowd and brings people in?

Today I am interviewing Beth Colla. Beth is the co-founder of Lake Street Creamery, a super-successful food truck based in Los Angeles, California. Beth has a fascinating story that makes for a great interview and results in a well designed truck.

I invited her on to tell you how she did it!

Have you seen the other episodes in this series?
1 — From Idea to Food Truck with Jason Umlas of Lucky J’s
2 — How To Brand and Market Your Food Truck with Beth Colla of The Lake Street Creamery
3 — How Maximize Profits and Exposure Through Catering and Events with Molly Taylor of The Sweets Truck

About Beth Colla

beth colla lake street creameryLake Street Creamery is owned and operated by Beth Colla and Tim Ferguson. With unique and life changing flavors such as Aztec Sacrifice, Donut, and Pancake Breakfast, the Lake Street Creamery has made an impact on LA’s Foodie truck scene. After a year on the streets a brick n mortar is scheduled to open soon in Burbank. Flair, tenacity, a taste for delicious ice cream and fevered need to cram ice cream in everyone’s mouth has fueled Beth and Tim’s vision. Find us soon and experience the best ice cream you’ve ever had- no really.

Connect With Beth
Lake Street Creamery On Facebook

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About William Griggs

William Griggs

William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.

In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.

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