Product School For Founders: User & Buyer Personas with John Peltier
BY William Griggs ON Dec 09, 2011
In today’s episode of Product School for Founders we have John Peltier, Product Manager at The Network in Atlanta, Georgia.
John is going to teach us about buyer and user personas and the impact they can have on our product’s design, strategy and success.
About User & Buyer Personas
Personas are a powerful tool to better understand the buyer and user of a product. Insights obtained from persona development and analysis can drive optimal interaction design and user interface for the people that will use the product, as well as helping to strategize the optimal feature set to win over the buyer. The trick is to create living personas by synthesizing market data and observation of in-house subject matter experts to build these strategic tools as quickly as possible. In this session, we’ll review the basics of user and buyer personas and lead a discussion of your use of personas, and of ways to build personas that others can put into practice after attending the session.
John Peltier has amassed 12 years of product experience — designing, managing, testing, supporting and marketing software solutions to solve business problems. John has been in product management since 2007, and has served in the scrum product owner role on four different teams since 2009. John is also an accomplished social media marketer with experience building community by putting on un-conferences including ProductCamps in Austin and Atlanta, and using social media to drive event marketing.
Connect With John
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About William Griggs
William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.
In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.