Startup Marketing 101 With Josh Krafchin
BY William Griggs ON Feb 07, 2012
Do you want new users for startup, but don’t have the budget for expensive ad campaigns or consultants?
Today’s guest is Josh Krafchin. Josh is online marketing samurai and co-founder at Clever Zebo, a company that has built online marketing strategies for the likes of Aeropastle, Quicken Loans, The Body Shop and Rocket Lawyer.
I am going to talk with Josh about the thought process and strategy he uses to construct cost-effective marketing campaigns specifically for his startup clients.
Josh is a web marketing samurai. Combining online marketing savvy, revenue generation acumen, and an unruly haircut, he has spent the past seven years helping companies of all sizes dramatically grow their businesses online. Some of the bigger brands he’s built online strategies for include Sandals Resorts, Amazon, Register.com, Aeropostale, The Body Shop, Quicken Loans, and Rocket Lawyer, but he’s most proud of the businesses you may not yet have heard of but soon will.
Although Josh is usually geeking out on web marketing, he tries to distract himself by playing sports, learning new games, and eating anything that has sugar in it.
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About William Griggs
William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.
In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.