Do you have the goal of starting your own business but can’t seem can’t take the first step? Do you wish you could motivate your employees better?
Today’s guest is Dan Ariely. Dan is a professor of psychology and behavioral economics at Duke University and the author of two New York Times best sellers, Predictably Irrational and The Upside of Irrationality.
Today I am going to talk with Dan about how you can use the results from his research to motivate yourself and your team.
Dan Ariely is the best-selling author of The Upside of Irrationality and Predictably Irrational. The James B. Duke Professor of Behavioral Economics at Duke University, Ariely’s research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act and why they act in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing.