Today’s guest is Rick Wittenbraker. Rick is the VP of Marketing at YETI Coolers, an Austin-based company that was recently listed on Inc.’s list of fastest growing companies.
In this episode, I am going to talk with Rick about the approach, strategies and tools he uses to brand and market YETI in an effort to equip you with the knowledge you need to succeed.
Rick Wittenbraker is the VP of Marketing for YETI Coolers, maker of ultra-durable, super-insulated premium coolers for serious outdoor enthusiasts. YETI Coolers are wildly stronger, keep ice longer and are certified grizzly bear proof. He has helped YETI Coolers achieve rapid growth and a loyal customer following dubbed the “YETI Nation”. He is also co-founder of The SEAM, Society for the Encouragement of Authentic Marketing, and Stage One Capital, an early-stage venture capital firm focused on online brands and technologies.