How To Create Your Startup’s PR Strategy With Elizabeth Ducoff of Swipely
BY William Griggs ON Oct 10, 2012
Today’s guest is Elizabeth Ducoff. Elizabeth is the Senior PR & Marketing Manager at Swipely.
In this episode, I am going to talk with Elizabeth about how you can create an effective and powerful PR strategy for your startup.
Data-driven Marketing Communications MBA with 10 years experience in online and offline marketing for business and consumer brands. I love working with early stage technology startups to bring to life a powerful 360-degree marketing and PR plan, strategy to execution.
At Swipely, we help hundreds of local merchants grow sales by unlocking the data behind every transaction. Check out our transformative service called Payment Marketing: a single solution to understand, engage and retain customers with analytics, marketing and loyalty programs.
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About William Griggs
William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.
In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.