Branding 101 with John Morgan
BY William Griggs ON Jan 17, 2012
Have you heard a bunch of talk about branding and can’t keep up? Do you just want to know how to begin developing your company’s brand?
Today’s guest is John Morgan. John is an author, speaker and consultant on branding and today John is going to give us an overview of branding and how you should start developing your own company’s brand!
John Morgan has been called “a force to be reckoned with when it comes to branding”. John is a branding and marketing specialist who helps entrepreneurs build their brand and create a community of raving fans. John has worked with some of the largest brands in the world and has worked with Fortune 500 companies, TV stars, and entrepreneurs just starting out to those making over $150 million a year in sales.
John began studying branding and marketing when he was just a teenager. While this did not make him popular with the ladies, it has helped his career. He has started 3 successful businesses both online and offline. John has been compared to the popular TV character House for his ability to get to the root of a business’s problem without any b.s.
John is the president of a digital marketing consulting firm, Brand Against The Machine. He is an in-demand keynote speaker, speaking at events from entrepreneurial organizations to major corporations. He is the author of Brand Against The Machine which has been labeled as the “new definition of branding.”
Connect With John
Free Course: "Become a Better Founder in 10 Days" + Secret Bonus
(Valued at $98)
This amazing course will help you launch a tech startup as a non-technical founder over the next 10 days.
100% privacy guaranteed. I'll never share your email.
About William Griggs
William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.
In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.