How To Self-Publish Your Book With AJ McDonald of Lulu

Curious how to self-publish a book?

Today I am interviewing AJ McDonald. AJ heads up communications and public relations at Lulu, a company that provides services and support to individuals looking to self-publish.

Watch as AJ walks us through the process of self-publishing a book on their platform. He will also cover a few tips and tricks along the way that will help you be successful.

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Have you seen the other episodes in this series?
- How To Author A Book With Ruth Stevens
- How To Effectively Co-Author A Book with Erik Decker
- How To Market Your Book Using Proven PR, Social Media and Marketing Tactics with Jason Falls
- How To Land A Publishing Deal With Katherine Bull of Pearson Publishing



About AJ McDonald

AJ McDonald of LuluAJ McDonald has worn many hats since joining Lulu.com in March 2009. But this one fits him best: Communications Specialist. In this role, McDonald has successfully strengthened awareness of Lulu’s brand, products and culture via social networking, events planning, and media relationships. During this time, McDonald has helped raise Lulu’s Facebook fans to over 21,000, Twitter followers to more than 23,000 and has secured coverage at media outlets such as The Wall Street Journal, The Globe and Mail, CNN, and The Rachel Ray Show. When he’s not managing international communications, he’s usually off on some wild adventure. Among his many, McDonald has hiked the glaciers of Iceland and worked on a chocolate farm in the jungles of Costa Rica.



Connect With AJ

Lulu’s Website
Lulu’s Blog
AJ’s Linkedin Profile




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About William Griggs

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William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.

In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.

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