How To Land A Publishing Deal With Katherine Bull of Pearson Publishing
BY William Griggs ON Nov 10, 2011
Curious how to land a book deal that will help increase brand awareness and drive sales for your organization?
Today I am interviewing Katherine Bull. Katherine is a Senior Acquisitions Editor at Pearson Technology Group where she acquires books in the social media, cloud computing, and biz-tech arena.
Watch as Katherine walks us through the process of a writing a book proposal to structuring a book deal. She will also cover what to expect during the book writing process.
Have you seen the other episodes in this series?
- How To Author A Book With Ruth Stevens
- How To Effectively Co-Author A Book with Erik Decker
- How To Market Your Book Using Proven PR, Social Media and Marketing Tactics with Jason Falls
About Katherine Bull
Katherine Bull is a Senior Acquisitions Editor and acquires books in the social media, cloud computing, and biz-tech arena. Prior to joining Pearson four years ago, Katherine was a Site Editor for TechTarget. She has been a reporter and editor at VARBusiness, InformationWeek and InfoWorld as well as an analyst at Dataquest. Katherine obtained her B.A. from the University of Notre Dame.
Connect With Katherine
Write for Us: http://www.informit.com/about/write_for_us.aspx
This also has a list of AEs and their subject areas. For your audience it is likely to be me since I sign business/technology books.
About Pearson: http://pearson.com/
About Que Publishing: http://www.quepublishing.com/
About Safari Books Online: www.safaribooksonline.com
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About William Griggs
William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.
In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.