How To Land A Publishing Deal With Katherine Bull of Pearson Publishing

Curious how to land a book deal that will help increase brand awareness and drive sales for your organization?

Today I am interviewing Katherine Bull. Katherine is a Senior Acquisitions Editor at Pearson Technology Group where she acquires books in the social media, cloud computing, and biz-tech arena.

Watch as Katherine walks us through the process of a writing a book proposal to structuring a book deal. She will also cover what to expect during the book writing process.

)

Have you seen the other episodes in this series?
- How To Author A Book With Ruth Stevens
- How To Effectively Co-Author A Book with Erik Decker
- How To Market Your Book Using Proven PR, Social Media and Marketing Tactics with Jason Falls



About Katherine Bull

Katherine Bull Pearson PublishingKatherine Bull is a Senior Acquisitions Editor and acquires books in the social media, cloud computing, and biz-tech arena. Prior to joining Pearson four years ago, Katherine was a Site Editor for TechTarget. She has been a reporter and editor at VARBusiness, InformationWeek and InfoWorld as well as an analyst at Dataquest. Katherine obtained her B.A. from the University of Notre Dame.



Connect With Katherine

Write for Us: http://www.informit.com/about/write_for_us.aspx
This also has a list of AEs and their subject areas. For your audience it is likely to be me since I sign business/technology books.

About Pearson: http://pearson.com/

About Que Publishing: http://www.quepublishing.com/

About Safari Books Online: www.safaribooksonline.com
Our joint venture with O’Reilly; subscription-based access to on-line books



  • book
  • How To Raise Money For Your Startup

    Even If You Don't Live In Silicon Valley

Raising money is one of the toughest tasks you will have to face as an entrepreneur. This course will take you step-by-step through the fundraising process.

Related Posts

Comments

  1. RuthPStevens | November 14, 2011 at 10:10 am

    Nice interview with Katherine! I found working with her in an author/editor relationship to be very productive and satisfying. The guidance she shares in this interview will give aspiring authors a lot of help in figuring out how to find a publisher and work successfully with an editor.

    Reply

Leave a comment

Free Course: "Become a Better Founder in 10 Days" + Secret Bonus

(Valued at $98)

This amazing course will help you launch a tech startup as a non-technical founder over the next 10 days.

100% privacy guaranteed. I'll never share your email.

About William Griggs

bio_img

William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can check out his podcast on iTunes (The Startup Slingshot TV) or follow him on Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets.

In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime. He currently resides in Austin, Texas with his beautiful wife Elizabeth.

The Startup Slingshot © 2011. All Rights Reserved.