Ready To Write A Book?

Writing a book can land you clients and make you money! If you are ready to take the plunge, you are in the right place. The information you need to write and market your book is here! When you are done, please share your work with us in the comments!

On the fence? Here are 5 Reasons You Should Write a Book

1. It will give you instant authority in your field.
2. It will impress clients.
3. It will get you in with hard-to-reach contacts
4. It will help you get PR
5. It will help you secure speaking engagements

5 Interviews That Will Help You Write & Market Your Book

1) How To Author A Book That Will Make You Money With Ruth Stevens

2) How To Effectively Co-Author A Book with Erik Deckers

3) How To Market Your Book Using Proven PR, Social Media and Marketing Tactics with Jason Falls

4) How To Land A Publishing Deal With Katherine Bull of Pearson Publishing

5) How To Self-Publish Your Book With AJ McDonald of Lulu

What You Will Learn In This Series:

- How you can land a publishing deal including insider tips and tactics
- How to create a schedule to finish your book on deadline
- How to find and work with a co-author
- How you can market your book pre- and post-launch
- How you can successfully self-publish your book
- How to use your book to land clients

TWO BONUS INTERVIEWS

10 Reasons Companies That Should Make It… Don’t with Bobby Guy

Look, Talk, Think, and Act Like A Leader with Dianna Booher

Today I am interviewing AJ McDonald. AJ heads up communications and public relations at Lulu, a company that provides services and support to individuals looking to self-publish.

Watch as AJ walks us through the process of self-publishing a book on their platform. He will also cover a few tips and tricks along the way that will help you be successful.

Have you seen the other episodes in this series?
- How To Author A Book With Ruth Stevens
- How To Effectively Co-Author A Book with Erik Decker
- How To Market Your Book Using Proven PR, Social Media and Marketing Tactics with Jason Falls
- How To Land A Publishing Deal With Katherine Bull of Pearson Publishing

About AJ McDonald

AJ McDonald has worn many hats since joining Lulu.com in March 2009. But this one fits him best: Communications Specialist. In this role, McDonald has successfully strengthened awareness of Lulu’s brand, products and culture via social networking, events planning, and media relationships. During this time, McDonald has helped raise Lulu’s Facebook fans to over 21,000, Twitter followers to more than 23,000 and has secured coverage at media outlets such as The Wall Street Journal, The Globe and Mail, CNN, and The Rachel Ray Show. When he’s not managing international communications, he’s usually off on some wild adventure. Among his many, McDonald has hiked the glaciers of Iceland and worked on a chocolate farm in the jungles of Costa Rica.

Connect With AJ

Lulu’s Website
Lulu’s Blog
AJ’s Linkedin Profile

Today I am interviewing Katherine Bull. Katherine is a Senior Acquisitions Editor at Pearson Technology Group where she acquires books in the social media, cloud computing, and biz-tech arena.

Watch as Katherine walks us through the process of a writing a book proposal to structuring a book deal. She will also cover what to expect during the book writing process.

Have you seen the other episodes in this series?
- How To Author A Book With Ruth Stevens
- How To Effectively Co-Author A Book with Erik Decker
- How To Market Your Book Using Proven PR, Social Media and Marketing Tactics with Jason Falls

About Katherine Bull

Katherine Bull is a Senior Acquisitions Editor and acquires books in the social media, cloud computing, and biz-tech arena. Prior to joining Pearson four years ago, Katherine was a Site Editor for TechTarget. She has been a reporter and editor at VARBusiness, InformationWeek and InfoWorld as well as an analyst at Dataquest. Katherine obtained her B.A. from the University of Notre Dame.

Connect With Katherine

Write for Us: http://www.informit.com/about/write_for_us.aspx
This also has a list of AEs and their subject areas. For your audience it is likely to be me since I sign business/technology books.

About Pearson: http://pearson.com/

About Que Publishing: http://www.quepublishing.com/

About Safari Books Online: www.safaribooksonline.com
Our joint venture with O’Reilly; subscription-based access to on-line books

Today I am interviewing Jason Falls. Jason is a well-respected expert on social media marketing and the co-author of the book No BS Social Media.

Watch the video to learn the tactics and tools you can use to market your book!

Have you seen the other episodes in this series?
How To Author A Book With Ruth Stevens
How To Effectively Co-Author A Book with Erik Decker

Check Out No BS Social Media On Amazon

About Jason Falls

Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields due to a simple truth: He delivers value. Known for his clever insights, sharp wit and the ever-present brutal honesty, Falls tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.

Connect With Jason

JasonFalls.com
Twitter
Linkedin

Today I am interviewing Erik Deckers. Erik is the founder of Professional Blogging Services and the co-author of two books.

Watch the video to learn how and why to co-author a book!

Have you seen the other episode in this series?
How To Author A Book With Ruth Stevens

Check Out Erik’s Books On Amazon

About Erik Deckers

Erik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis.
Erik Deckers

He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theatre.

Erik co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2010). He also helped write Twitter Marketing For DummiesTwitter Marketing for Dummies. Erik is also the co-author of No BS Social Media.

Connect With Erik

Professional Blog Service
Twitter
Linkedin

Interested in writing a book, but don’t know where to start? Wonder how publishing a book can impact your business?

Today I am interviewing Ruth Stevens. Ruth is the author of two books (Maximizing Lead Generation and Trade Show & Event Marketing) and an expert in customer acquisition and retention. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner.

Watch to learn the process behind writing a book and the tremendous impact it can have on you and your company!

About Ruth Stevens

Ruth P. Stevens’s expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner.

At IBM, she served as director of direct marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then moved to the IBM Software Group, where she directed global direct marketing.

At Ziff-Davis, she served as vice president of marketing for the electronic publishing division, and later helped launch Ziff’s Consumer Media Group as its vice president of marketing. At Time Warner, she worked in marketing, new business development and general management for the Book-of-the-Month Club and Time-Life Books.

Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications and author of Trade Show and Event Marketing and Maximizing Lead Generation: The Complete Guide for B2B Marketers. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York.

She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University.

Connect With Ruth

Twitter.com/RuthPStevens
ruthstevens.com